About Us

What Is Reason

Reason is a brand of smart home products by the company ZMI USA. Our first product is the Alexa smart alarm clock, Reason ONE. Smart home and IoT (Internet of Things) is a rapidly growing category. We want to provide simple, economical, and reliable smart home devices for early adopters as well as new customers who haven't had much experience with smart home devices. At Reason, we prioritize openness and collaboration. We want to build a smart home platform that enables our customers to plug and play the parts that they want to use and not be tied down to one company or one service. We value the opinions of our customers and want to include them in our development process. We believe the features that they want are the features we want to implement and the things they are most frustrated by are the things we want to solve. So let's work together and create a more flexible smart home.

Who Is ZMI

ZMI USA was founded by Dr. Yunpeng Pan (Brian) in 2016. Prior to starting the company, Brian worked as a professor teaching college mathematics and graduate-level operations research and data analytics courses at South Dakota State University. Brian holds MSc degrees in Computer Science and Operations Research and a PhD in Industrial Engineering from the University of Wisconsin-Madison. He began his career in the private sector and has many years of experience working in the communication device, e-commerce, and medical equipment development industries.

ZMI USA is an independent, forward-thinking company that seeks to bring pure, simple, and economical gadgets to the US market. We believe in saving money on unnecessary frills and flashy marketing, so we can pass on those savings to our customers. We spend most of our time and money improving the quality and reliability of our products and helping our customers. We only focus on two things: our products and our customers.

ZMI USA is backed by a generous investment from Zimi Corporation. Zimi Corporation is wholly owned by Xiaomi Inc and specializes in the design and manufacturing of backup battery packs, power adapters, and charging cables for cell phones, tablets, laptops, and other mobile/smart devices. ZMI USA's best-known product is the PowerPack 20K, which has been the Wirecutter's #1 choice among the Best USB Power Banks for Laptops since June 2018.

Our Values

First and foremost, we value truth. We do not attempt to oversell or exaggerate the capabilities of our products. We are committed to making relentless efforts toward authenticity, genuine innovation, and excellence in our products. We want to win your trust through safe, reliable products that just work and do what they're supposed to do. Second, we value customer loyalty. We will do our very best to make you a happy customer. We put a lot of thought into our product design, packaging, and user guides and continuously work to make them as user-friendly as possible. 

Work With Us

At ZMI USA, we promote and sell ZMI-branded products and come up with fresh, innovative product ideas for the US market. In addition, we want to establish partnerships with US-based businesses, distributors, and retailers. If you would like to work with us, feel free to shoot us an email or give us a call: https://www.zmi.com/pages/partnership

Corporate Headquarters

ZMI USA Corporation, 120 San Lucar Ct, Sunnyvale, CA 94086-5213, USA

ZMI USA Corporation, 2329 N Career Ave STE 241, Sioux Falls, SD 57107, USA